Goyard: The Timeless Elegance and Exclusivity Behind the World’s Most Coveted Luxury Brand
The beauty and prestige that is Goyard has a long history to its name. You might have seen the brand showcased on the arms of celebrities, influencers and other accomplished individuals. But, perhaps what you didn't know is the reason why Goyard is such a coveted brand.
Founded in 1972, Goyard has earned a reputation of being the oldest leather goods maker in the world. This reputation has granted the brand exclusivity and is synonymous with luxury and power. Moreover, the brand has maintained this reputation for nearly 2 centuries through a carefully selected list of clientele, an approach to branding that is unlike other luxurious brands and through the reliance of word-of-mouth marketing. In short, Goyard represents the kind of luxury item you'd want if you wish to be recognized as someone with impeccable taste and flavor for appreciating and valuing discretion as well as fine craftsmanship.
Brief History of Goyard
Let's dive into a brief history of Goyard and familiarize ourselves with understanding why this brand has earned the reputation it has.
The early days of Goyard's inauguration as a brand can be traced back to 1972 when the House of Martin was established in Paris. However, this still hadn't cemented Goyard as the brand we know and love today. Instead, Goyard rose to prominence in 1853 when the brand was crafted and created under François Goyard.
Over the years, the brand has undergone a series of expansions, innovations and evolution. From the late 19th century onward when Edward Goyard was at the helm of the brand, the luxury fashion company was thrusted further into the limelight with the release of the brand's iconic Goyardine canvas. This product became synonymous with the brand, due to its waterproof and hand-painted material; a testament to the brands durability and style. Goyard also underwent a modern revival in 1998 following the acquisition of the brand by Jean-Michel Signoles which was regarded as a power move as this brought the brand back to its artisans roots and the feeling of exclusivity thus making Goyard a favorite amongst high-profile clientele.
Product Portfolio
When we think of Goyard we often think of their handbags, but Goyard has an extensive product portfolio detailed below:
1) Travel and Luggage:
It's only fitting that travel and luggage are at the top of this list. After all, Goyard's initial foray into fashion was as a trunk maker. Today, many of the brand's travel products such as the iconic St. Louis Tote and Boeing travel bags are resemblances of the brands identity and heritage.
2) Accessories and Handbags:
The Goyard handbags have become a status symbol, seen on the arms of influential people all over the world. Some of the brands renowned totes are the Saigon and Anjou lines which are helmed as totes that reflect the brands handiwork, elegance and understated luxury. For fans of smaller items, Goyard's luxury accessories line is a must-have not only because they're made from the same craftsmanship as their other products, but these accessories such as wallets and cardholders can be personalized with hand-painted designs.
3) Additional Services:
People love Goyard in thailand because the company takes customer service to the next level with its bespoke services. As mentioned above, the brand offers customization allows and personalization services ensuring that the product you purchase is special to you. You can opt for special designs such as stripes and motifs, have your initials painted on and more. This is one thing that hasn't changed about Goyard since its early days till now, making it a true part of its brand.
Fun fact: Goyard's customization services is a nod to its rich and illustrious history as back in the brands early days, wealthy travelers and aristocrats often commissioned the company to make personalized travel bags and trunks, adding to the exclusiveness and prestige that is associated with the brand today.
Goyard: Why is the Brand Special?
Now you must be wondering why the brand is so special that people love it so much? Well, for starters, the brand places a huge emphasis on exclusivity and discretion, making it seem almost too good to be true for most people.
We touched on this briefly that Goyard relies on traditional advertising such as word-of-mouth rather than conforming to new-age advertising models such as online advertising. This concept adds to the brand's aura of exclusivity, making customers want a product whose brand doesn't stick to the status quo. Moreover, as most of the brand's clientele are high-profile clients such as celebrities and royals, this also further adds to the brand's exclusivity.
The brand's reputation for being a coveted brand can also be attributed to their unique craftsmanship and heritage. Having been around for centuries, Goyard has dedicated its heritage toward its craftsmanship, choosing to use time-honored techniques to preserve the handiwork. This results in pieces being unique and of high quality and makes it even easier to recognize real pieces in a crowd of counterfeit items.
So, whether you're a Goyard fan because it has a cult following or if you're simply just learning about the brand, the conclusion is that any and all of Goyard's products have stood against the test of time. You'll find the classic and iconic handbags and more all over the world as it's a brand used by those who appreciate the company's vibrant, rich and astounding history.
Owning a Goyard piece be it a travel bag, handbag or any accessory pays homage to the brands craftsmanship which has been passed down generation to generation. This is what makes Goyard one of the most coveted luxury brands in the world.
So, if you haven't yet added a Goyard bag to your ever growing collection of luxurious handbags, now might just be the right time. Regardless of whether you opt for a Saigon Tote or the Anjou Tote, or any of Goyard's other coveted pieces, you can rest assured knowing that you have an item whose brand has an illustrious history and elevates your status.
