Nike: From Blue Ribbon Sports to Global Sneaker Icon
Did you know that Nike, Inc, the beloved sports brand seen all over the world was originally called Blue Ribbon Sports? Founded on January 25, 1964 by Bill Bowerman and Phil Knight, Blue Ribbon Sports started out selling sporting goods, but was later renamed to Nike after the Greek goddess of victory in 1971.
Today, Nike is renowned globally for its signature "swoosh" logo and the iconic slogan "Just Do It" which has made a stand in global markets as being a premier manufacturer and supplier of sporting goods and lifestyle wear.
Let's familiarize ourselves more with this iconic brand by understanding its history of selling sporting goods, especially in the context of running shoes and lifestyle shoes.
The first product Nike sold under its new name was Cortez sneakers. Designed by Bowerman and released in 1972, the running shoe which took inspiration from Bowerman's track coach experience quickly propelled Nike into the limelight, guaranteeing success for the brand.
As such, Nike quickly diversified its product line to include shoes for other sports such as tennis, football (soccer) and basketball. 10 years after releasing the Cortex shoe, Nike did it again. This time, they released the Air Force 1 in 1982 which at the time was regarded to be quite an innovative shoe because it used air technology. Today, the Air Force 1 has stood the test of time and has been given icon status.
Building upon the success of the Air Force 1, Nike continued to introduce different shoes that contained this innovative Air technology. In 1987, we came to see the Air Max 1 which was Nike's first ever shoe that contained a visible air cushioning unit. Today, all variations of Nike's Air Max Line are extremely popular not just for the use of revolutionary technology but because they are a style symbol.
Moreover, Nike's success can also be attributed to its wide range of endorsements and collaborations such as the infamous endorsement with Michael Jordan. The result of this was the Air Jordan line which today, is still recognized as being the most successful and recognizable line of sneakers. Over the years, Nike has also partnered with other big names like Off-White, Travis Scott and more which further reinforces the point that Nike is not just a sporting goods brand but also extremely fashionable in the global market.
Sneakers for Beginners: A Guide to Your First Pair
Now, you might be wondering with such an extensive product line, which sneakers are suited for beginners? Sit back as we break this down for you below:
1. Nike Air Force 1:
Regarded to be the iconic sneaker of this brand, the Nike Air Force 1 is more than just a sports shoe. Its versatility means it can be worn with any clothing, from casual wear to luxury wear. Over the years, the Nike Air Force 1 has expanded to be available in numerous colorways and made of different materials. If you're just starting your sneaker collection, this is the shoe for you.
2. Nike Air Max Series:
Helmed for using revolutionary technology, the Nike Air Max Series which comprises the Air Max 1, Air Max 90 and Air Max 97 among others are known for the iconic air cushioning and their comfort. When you see one of these shoes, automatically, you'll feel that this shoe is a perfect blend and meshing of modern comfort meets retro styling.
3. Nike Dunk:
Today, the Nike Dunk's have taken over in terms of being the go-to fashion accessory. But, it was originally released as a basketball shoe in 1985. What makes this shoe so versatile is that it's available in two styles: low-top and high-top. Both are favorites amongst those who love to dress up, and sneakerheads alike. You'll also find these shoes in a range of colors.
So, since we've introduced you to some of the most popular Nike sneakers, you might be wondering how you should choose your first pair? Here are some tips for you:
When choosing your first pair of sneakers, you'll first want to evaluate what your style is and assess whether you want a shoe for comfort, casual wear or a mix of sporty and casual. You'll also want to check about comfort and fit, by checking their size. Rest assured, all Nike shoes offer good support and are generally true to fit.
Depending on what you're going to be using the shoes for, you might want to consider material and durability. In general, leather and suede give a more premium look but they might not be as comfortable nor durable. If you want durability, opt for breathable materials like mesh and synthetic. Price is also a huge determinant of which shoe you pick, as Nike shoes can range from super affordable to high-end limited versions.
Building Your Nike Sneaker Collection: Cultural Significance and Essential Tips for Beginners
Nike is a brand that has had a cultural impact especially on sneaker culture, with there being a lot of streetwear influence as well thanks to brands like Supreme and collaborations. As such, you should also be mindful of this significance when collecting Nike sneakers as a beginner.
Always remember that you should start out small, as more limited-edition releases will be extremely expensive. Don't just buy something because it's currently trending, but do so because it's a reflection of you and your identity. Also, do make sure to stay in the loop of releases, drops and collaborations. The last tip is if you wish to have a collection that lasts for eons, then do make sure to carefully take care of your sneakers by storing them in a cool, dry place and in sneaker protectors.
As such, you'll never be disappointed with a pair of Nike sneakers as they are beloved all over the world. Whether you collect them for display, or choose to have a pair of Nike Dunk Lows in every single color so that you can alternate for every day of the week, you'll eventually come to love these sneakers and wonder why you didn't think to invest in a pair since a long time back. As Nike says, "Just Do It" so start your sneaker collection today.
